fake amazon reviews
Curtis Boyd
Curtis Boyd is the CEO/Founder of Objection Co, he enjoys spending time with his family and solving complex business problems.

How to remove fake amazon reviews

This is an important step for any seller to consider. Why? Because when you leave fake reviews or negative reviews and they build up, they can offer a great deal of damage to the seller and overall business on Amazon. There are a great number of reviews being left today by bots, and the percentage of those bot reviews continues to grow. You might not be equipped to distinguish between what is real and what is fake, and there are services out there that strictly deal with this for you. There are platforms that will actively stay on top of the reviews so that you do not need to worry about it. There can be reviews coming in at any time of day, all day long and you can spend a great deal of time policing those reviews online. Nobody is going to have that sort of time, to stay on top of the reviews at every moment. That is why it is better to get someone to help you with it, to find someone who can do the job for you. Get skilled help with improved technology that can automate the process of finding troublesome reviews that are going to hurt anyone’s seller reputation on Amazon. Reviews are very important on Amazon today because a lot of customers look there first when making a purchase.

Reviews Matter

When was the last time that you went and tried a new product or service and you did not look at the reviews first? We rely heavily on reviews to inform us about different sellers or products. We can learn about the quality and much more by reading these reviews. But we can also hear lies in those reviews and there are many reasons why people might want to leave negative reviews online that are not legitimate. Someone might have made a mistake and the reviews are fueled by ignorance, or out of hate or spite, it could be coming from competitors who are using unjust means to put themselves ahead of other sellers. Many people are leaving reviews for a variety of reasons, it is important to be able to tell what is real from what is fake. People today crave authenticity because we are surrounded by so many lies, so much of what we see isn’t real or is fabricated. People do not want to only rely on a commercial for a new product they want to hear what others think of it too. They want to know if it shipped quickly if it arrived damaged if the product even worked for them if they feel like it was a waste of money. Sometimes when we are on the fence about buying something, when we see a positive review it will send us over the edge toward buying it. This is why reviews matter and this is why reviews can make or break a business. Many of the top sellers on Amazon have thousands of reviews, there are no sellers that you will find doing very well who have zero reviews. That is because when people make a purchase they want to leave feedback about the product for others that might be coming around or to express frustration when something might have gone wrong.

Learn what is fake

Knowing what is real from what is fake is going to help you to determine what to get rid of. You do not need to allow fake Amazon reviews to build up and takeover, highly damaging your business and selling efforts. It is important to take steps beforehand to make sure that this does not happen and that can be done by getting services that are specifically designed to help with Amazon reviews and sorting good from the bad. You do not need to stay awake all hours of the day looking at the page, refreshing to see the reviews that come through. You can get a service that will do that for you and simply alert you whenever there is a problem or when you need to address one of the reviews. That is because it is possible to dispute those reviews and have them removed. It is important for Amazon to also be in the business of protecting authentic reviews and getting rid of illegitimate ones because that is going to impact sales overall on their platform for the sellers that use Amazon. When people come to feel that they cannot trust the review system there then they might be likely to go looking elsewhere. With all of the online shopping competition today, Amazon cannot afford for that trend to flourish. This is why it offers options for disputing reviews and adjusting any problems that there might be. As well, people making reviews can offer a great deal of detail and even add images that help to support their case. But sometimes those images might not even be real, working to dispute reviews that damage operations are the best thing to do to protect the reputation of the business. Comments that are being made about Amazon sellers are able to be disputed and they can be removed when they are found to be highly unreliable. This happens often because there is plenty of fake reviews going out there today and they continue to grow.

Learn what to dispute

Any seller on Amazon that wants to be successful is going to have to take reviews seriously. You do not want to overlook the reviews because if you neglect staying on top of things then the negative feedback can build up. It might not be legitimate and could be a competitor trying to dampen your sales. This is still important to stay focused on and when you do not want to spend your time looking after reviews then you can get someone else, better versed on Amazon reviews, to do the job for you. When you opt for a service that is better versed on the subject then you are going to get better results overall with trying to stay on top of reviews. If you want to do it yourself you can but you might miss many reviews that should be disputed. If you have not previously disputed any reviews then you might be familiar with the process. You can get help with it though and much more for review management. It is better to go with a professional service and solution when trying to tackle reviews online. That is because reviews are detrimental to any business, they can make or break your success. For any business that is not focusing on reviews today then they are not likely going to succeed for long in the market. People today rely on reviews and they want to know what they are buying can be trusted, that they are going to get what they are being offered when they pay. They look to reviews to tell them that and when you have more positive and valuable reviews that they can find, the more likely you are going to ultimately be to make that sale eventually with them. Every sale counts and when you want to increase your chances of seeing more than paying attention to reviews can get you there.

Amazon review management 

For review management when you leave a service to handle the job then you can rest easy and pay attention to other things. Get on with your day and be more productive in other activities and only get alerted when there might be a problem. It is much easier to manage the reviews when you have help managing them and going through the dispute process. You do not want to neglect to find assistance with Amazon review management because the sooner that you arrange some then the sooner that you can tackle any problems that there might be right now. You never know what reviews might be fake, or what might be real, but there is machine learning technology that can help with this. Technology can be used today to help sift through the thousands of comments and tell what is real from what is not. This can be a lot faster than you would be when trying to read through everything. When people are fabricating their reviews, or when bots are making the reviews, etc, you can tell by looking at a variety of factors. For example, there might be a lot of spelling mistakes because the review is not being written by a human, it could simply be a bot. These sorts of reviews could be easier to spot than others. Or you might find that there is a lot of exaggeration being used in the review and the communication is not sounding authentic, again this can be easier to detect when you have a machine doing it for you. Because there are patterns that might be able to be identified much quicker by using that technology, then you would ever be able to do. Depending on how many reviews you are getting, tens of thousands, you might need more help than others in staying on the reviews and making sure everything is legitimate.

Get a game plan

Amazon sellers today who want to be successful need to have a game plan when it comes to reviews. You should be regularly engaged with reading feedback from customers and knowing what reviews are being posted online. That is because these are statements that are being made about your business, your products that you are selling to the market. You want people to see those products and you as a seller in a positive light. When you stay engaged with what is going on with reviews then you can have a better ability to respond to any problems. If you are not actively looking at the reviews then it could be weeks before you notice anything. By then, there could be thousands of people who had read the review. Negative feedback sticks with people and they are likely to spread that information and tell others, about what they have seen or heard online. Seeing negative feedback, even when it is not truthful, can be greatly damaging and be told again and again to more people. You need to stay on top of that and attack any illegitimate reviews when they are being posted. Too many people today have a good reason to leave lies for reviews and those reviews do not have to be accepted. Amazon does not want fraudulent reviews to build up either, because that deteriorates the authenticity of the platform. People want to know that they can trust the voting platform that exists on Amazon and they are not going to be able to do that when thousands of bot reviews are being left and nothing is being done about it. This can be a stressful job to stay on top of and getting help with expert review services for management is the best way to go to handle it all.

Do your due diligence

Reading the reviews can be upsetting and so too can dealing with them and trying to dispute them. Wouldn’t you like to have help with all of that? Because help is easy to find and you can get someone who knows how to dispute reviews and find problem reviews so that you do not have to do it on your own. When you want to foster a more positive image online and have a better seller reputation on Amazon then you need to be sure you are on top of those reviews. Amazon sellers are made or broken by their Amazon reviews because too many bad reviews can end everything and send people away. They do not want to trust a seller that has nothing but bad reviews. So having a mixture of reviews, having more positive ones than negative, and having reviews that offer value to new customers, is the best way to operate a business. Reviews matter a great deal in business today and many people are not likely to make a purchase of something before doing due diligence and looking at those reviews to find out any more possible information. They are more likely to believe a review from someone else than they might be to quickly believe any advertisement for a product that they have seen. Authentic reviews can help to make you an authentic seller in the eyes of millions on Amazon and that is going to translate into sales and overall success on the Amazon marketplace. It would be too damaging to neglect all of that and let reviews go unnoticed or unregulated. Pay attention to the reviews, address negative reviews by disputing them, and help your business and sales to grow and succeed. Even when you do not know how to do all of that it does not matter, because there are services and people out there who do and they are ready to help. Delegate the task of looking after reviews to someone else when you want more time and better results, through an alternative actor such as a review management service, and give your Amazon seller activities a better chance at success by doing so

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