What’s stopping your competitors from writing bad reviews about your business, taking your clients and ruining your online reputation?
Bots/Review Farms
At least 40% of internet traffic is non-human and the number is rising. Bots are programmed to write random reviews to “develop” account maturity before sold to an astroturfer.
Untruthful Customers
Some customers use online reviews in order to get something for free, or heavily discounted. The trend is only getting worse.