ZocDoc was established in 2007 and currently has 5 million monthly users. The reason for the platform’s success can be attributed to staff specialties, service offerings, scheduling, and user-generated reviews. ZocDoc provides useful services and information to patients. However, this does not mean individuals can’t use the application to post false and disparaging reviews about physicians. In this case, you need to ensure you clear your name and reputation by trying to remove as many negative reviews as you can.
While ZocDoc allows patients to share their experiences on the platform, in some cases, you are allowed to remove bad reviews. Some of the situations that violate ZocDoc’s policies and could prompt a negative review removal include:
Removing a Bad Review Off ZocDoc
In this modern world, online reviews have a significant impact on the success of businesses, and this includes the field of medicine. In a recent study, it was found that up to 88 percent of consumers rely on online reviews the same way they trust personal recommendations. Therefore, online reviews have a massive bearing on a physician’s practice.
It is every practitioner’s wish to get positive reviews and get many appointments. However, you can’t escape the probability of a few bad reviews. But, if you find yourself with an alarming number of bad reviews, you should make every effort you can to remove them. Here are some steps you can take to remove bad reviews off ZocDoc. While you cannot get rid of all the negative reviews on your profile, these measures will help you remain on top of your game.
Acknowledge the Review Respectfully
The first step is to acknowledge the comment immediately. You should be respectful of whether the client is right or wrong. If you start being defensive, the situation could blow out of proportion. You should not necessarily commit yourself to resolve the issue. You need to show that you have taken the review seriously and are working to rectify the problem.
Keep Your Talks Private
The next step should be to reach out to the client privately. Bear in mind that medical information should remain private based on the rule on patient-doctor confidentiality. A patient can sue you for acknowledging your relationship in public. Engage the patient privately and offer to help them resolve the problem. It is only after it has been addressed to their satisfaction that you should ask them to revise the review publicly.
Contact the Site
If a review is fake or scam, you can appeal to ZocDoc to remove the review. Usually, ZocDoc will remove a bad review if it is made in violation of its policies. If you can prove that the reviews are fake, contact support and ask them to take it down. You can also respond online and publicly state that it’s a fake review.
Impact of Negative Reviews on Businesses
Negative reviews will have significant implications on your health care practice. One of the main consequences of negative reviews is that they will ruin your reputation. As a result, the public will come to view your practice in a bad light. Additionally, negative reviews will affect your ratings not only on the review sites but also on search engines such as Google. The overall implications of negative reviews are that you will lose your prospective and current clients, and in the long run, this will cost you money.
Importance of Improving Customer Experience
The best way to change a customer’s opinion about your services is not to fight them. Instead, you should consider their comments. By improving customer experience, you will ultimately turn bad reviews into positive ones, increase the number of new patients, and eventually grow your business.
Marketing businesses in the past was overwhelming and costly. With the advent of the Internet, things are more straightforward. Companies can reach out to millions of prospects online and make huge profits. One of the platforms that companies should exploit is client review sites. In the health care industry, ZocDoc is an application that you can use to increase your online presence and convert prospective clients. To achieve this, you need to aim for positive reviews. Since you can’t avoid negative reviews, we can try to eliminate as much negative energy as possible. Additionally, we advise you to learn from bad reviews and improve the customer experience to grow your clientele base and develop your brand.