Dogan Kirnaz Hi there! I'm a freelance writer specialized in copywriting and storytelling. I'm studying English Language and Literature at Akdeniz University and Public Relations and Advertising at Anadolu University.

The business world is full of endless negotiations, obstacles, and disagreements. So a businessman is required to have the ability to close deals since every unsolved problem sets the stage for another one. That also applies to customer reviews because every bad review creates a new obstacle. Bad reviews increase your blood pressure, hurt the advertisement costs of your business, and they can cost small businesses billions of dollars. So you can’t underestimate their power. No matter how careful you are in your business or how well you manage it, your customers will always continue to give bad reviews about you and your business. Considering how dangerous they are, the sooner you get rid of them, the better for you. 

So how to close deals?

It is pretty easy to deal with a fake or unfair review because you have the right to remove it. All third-party review platforms, like Google and Yelp, help businesses to remove malicious reviews. However, you can’t get rid of a fair review just because you don’t agree with it or don’t like it even if it is dangerous for your business. The best thing you can do in such a situation is to get in touch with the reviewer and close deals. You don’t have to join them if you can’t beat them, but you have to satisfy them if you can’t remove their reviews. As a businessman, you should know how to close deals when you have bad reviews, and to do this properly, you should learn some dos and don’ts.


  • Keep calm and relax.
  • Focus on the problem.
  • Understand the problem.
  • Offer a high-performing solution.
  • Request change of the review.


  • Don’t get frustrated.
  • Don’t take it personally.
  • Don’t ignore the problem.
  • Don’t over apologize.
  • Don’t be an antagonist.

Three kinds of bad reviews are fair but dangerous for your business if you don’t handle properly. They are up to date, outdated, and partially up to date reviews. You must use different policies for each of them and overcome each one separately.

Up to date bad reviews

These reviews focus on a problem that is living and not yet resolved, and they are the most dangerous ones. If there is a living problem with your business, you don’t have enough chances to satisfy your customers. First of all, you should find the core of these problems and solve them as soon as possible. You can’t convince your customers without ending their problems. Once you overcome the problem, then contact the reviewer and do the following steps.

  • If the problem is living yet, inform the reviewer that you will overcome it immediately.
  • If the problem is dead, inform the reviewer that you’re sorry about the problem, but you have already overcome it.
  • In both cases, give the reviewer a gift that big enough to make her forget the problem.
  • Once you have conquered their hearts, request the change of their reviews.

Outdated bad reviews

These reviews are kinds of problems that live in the past but threaten the future. It doesn’t matter when the reviewer gives the review, but the main focus of the review matters. If a bad review focuses on a problem that no longer exists, you should inform your future customers. In such a situation, do the following steps.

  • Inform the reviewer that the problem no longer exists.
  • Tell the reviewers that you are sorry about their problem and will contact them to help more.
  • Give the reviewers a gift that big enough to make them forget the problem.
  • Once you have conquered their hearts, request the change of their reviews.

Partially up to date bad reviews

Such reviews may focus on a problem that you have or have not yet overcome. Maybe you have partially overcome it, but you haven’t entirely resolved it yet. Perhaps the problem is customer-oriented. Whatever happens, you must solve the problem and do the following steps.

  • Find the source of the problem and solve it immediately.
  • Inform the reviewer that the problem no longer exists, then apologize for the misunderstanding.
  • Give the reviewers a gift that big enough to make them forget the problem.
  • Once you have conquered their hearts, request the change of their reviews.

Don’t forget that you will always face wrong and unfair reviews in your long business life. If you think that the reviewer is a fraud or her review is unjust and fake, let our Objection AI help you to get rid of it immediately. It is the best tool that allows you to save your business from the evil games of the frauds and your competitors. Now you can test our AI for free by requesting a demo.

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