11 Apr

Rao Nabeel

How to End Your Bad Review Streak

When any business owner sees a bad review, they see it as the end of their world. The truth is that it shouldn’t be feared or taken personally. In fact, a single negative review can attract more potential customers than a dozen positive ones. It all depends on how you approach your bad reviews and what you do with them afterward.

What can ruin your reputation?

Few things can ruin your reputation on any platform than a negative review. It doesn’t matter if you are an individual or the head of a business, everyone hates to get bad reviews. Yet they happen all the time, and it is not always easy to prevent them from happening on places like Facebook and Google My Business (GMB).

You’ve just had a bad review on your business profile. You are ready to dump all of your marketing efforts in the trash. But you need to stop and breathe for a second. Both receiving and giving bad reviews are par for the course when it comes to doing business online, but that doesn’t mean there isn’t anything you can do about it!

“This is a great product. I love it. It solves all my problems, and no complaints yet.” This might be your dream review.

Have you been asking yourself: “How am I going to get my reputation back on track after a slew of bad reviews?”

Well, worry no more! We’ve compiled a few examples that show how other businesses have solved the problem. Here’s how they’re using Yelp and Google My Business to turn their review streaks around, starting now. If you have everything in mind you may also need to see risk of doing nothing about bad reviews.

1. Make sure your product is good

The product is the most important part of a business. All other things, such as marketing are secondary. If someone does not like your products they will not come back and if you do not have repeat customers then your business model is flawed, to begin with.

Thousands of products are launched every day. The number of sales? Zero! But why is that so, you ask? Maybe your product isn’t all it’s cracked up to be. Are you selling the right thing that people actually need and want?

When you’re selling a product, people need to understand what it does and how it helps them. That means writing copy that is clear, concise, and compelling. Your customers can tell when someone cares about their experience with your product or service, so put yourself in their shoes: if you were looking for a new solution to an issue you face regularly at work (or home), what would keep you from checking out the next company on Google?

The product must be well tested and the final design should have gone through a rigorous review process. Prototyping is essential, so you can work out any problems before mass production begins.

There is no point in spending time on creating an incredible marketing campaign if your product sucks. No one will buy it. They won’t even be interested in fighting you for the right to not buy it.

2. Give a discount to the customer who left the bad review

People rarely leave reviews for things they love. It’s more likely that you will see negative comments because people are not as patient and understanding as we expect them to be. If a customer is unhappy with your product or service, it’s tempting to give up on them completely—but this can be bad for business.

Good products are a dime a dozen but good customer reviews for them are hard to find. A great product with no reviews will only get you so far as many shoppers have their eye on the competition and maybe swayed by competitor’s glowing endorsements of their own wares.

We all want to give our customers the best service possible, but sometimes they’re not satisfied. We understand that and we know how valuable good reviews are for your business.

You thought that once the customer left a bad review, they will never come back to you. It is like they are trying to sabotage your business.

However, this is not always true! While it may be true that some of them want to damage your reputation and make all their friends buy from another company, others want a discount because they enjoyed using the service or product but were dissatisfied with something specific.

Giving a discount to the customer who left a bad review is not only recommended, but it’s also encouraged. This will encourage customers to leave reviews, as they know that there are perks of doing so and not just negative repercussions. Customers who have had a bad experience with your product or service will be more inclined to leave a negative review if this incentive isn’t present because there are no positive consequences for them in writing one.

3. Apologize for what happened and offer a refund

When you’re dealing with an angry customer, sometimes the best thing to do is just apologize. And if that doesn’t work, offer a refund.

You should always apologize and offer a refund. It doesn’t matter if it was your fault or not because there is one thing that you will never hear in court: “The defendant had to apologize for what happened so I dismissed the case.”

In the age of social media, a disappointing customer experience can easily go viral.

So, you made a mistake, or maybe your customer just didn’t like the product. Whatever it was that happened, making customers happy is what matters most.

The first thing you need to do is apologize. You were the one that created the product and allowed this mistake to happen, so it’s your job to make up for it. Start by saying something like:

I am sorry it was not supposed to happen, can you let me know the issue?
I am sorry how may I help you?
It’s not really our style, how can we make this okay for you?
What would make you happy?
We’re here to help, what can we do for you?
I hope this is a one-time thing – let’s talk about how to fix it so it doesn’t happen again
Have you tried using our return policy?
We want your feedback so that we can improve in the future!

4. Respond Quickly to their Reviews Good or Bad

If you are a business owner who is looking for a way to get real, genuine reviews from your customers. You need to check out Respond Quickly. This interactive tool gives you the ability to receive feedback on how things went and what your service can do better in the future.

Customers want to know that you care about their problems. They expect that as soon as they reach out, the company will ensure that nothing else is going on until the problem is resolved. If it’s a bad review, they want it removed and if possible, an apology in addition to compensation for damages caused by your negligence or incompetence.

Business owners should respond to reviews that are left by their customers. If you don’t respond to them, there are several reasons why this could possibly hurt your business:

You’ll lose a customer
They’re not going to come back and buy from you again
Your company will look unprofessional
It’s the worst thing you can do for your business
You’ll never know if they’re happy with your service
They might be telling others not to buy from you

It’s not worth it. If you don’t respond to a customer’s review, the message they get is that their thoughts and feelings don’t matter to your business. Your customers are taking the time to give you honest feedback in an effort to help make your company better, so responding simply shows them that what they have to say matters.

Conclusion

Business owners like you are always looking for ways to improve their business in a competitive world. So, it is obvious that you have heard about the importance of good online reviews and how they can help your business move forward. After all, today’s consumers trust online reviews more than any other form of advertising or marketing.

Customers’ reviews are important for sales. You can’t hide from them anymore; people have the power to reach millions of potential customers and make your product or service success or failure. The problem is that getting honest and unbiased reviews seems like mission impossible sometimes, we all know how hard is to get good feedback from clients

Customers can be like cats and dogs. Some are purr, some are cuddly, while others may nip at your heels or claw your face. Don’t worry – just remember that positive reviews lead to more sales, which is why it’s important to have an effective review strategy in place. So how does one generate good reviews? We have just discussed the things you could try to bring more lead. See, how it can be done to use bad reviews to improve sales.