\ Bad reviews increase the cost of advertising, but how?
bad reviews increase the cost of advertising
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Dogan Kirnaz Hi there! I'm a freelance writer specialized in copywriting and storytelling. I'm studying English Language and Literature at Akdeniz University and Public Relations and Advertising at Anadolu University.

Advertising is still the best method of communication with your target audience ─ also the most expensive one. Everyone, including you, wants to create ads with the best return and on the lowest cost. But things may not go as planned. A few bad reviews you get will lead you to pay more for future ads.

It was much easier to manage your company before the digital revolution because only a few people had a voice about your company. However, in today’s digital world, people you’ve never seen in your life can make decisions about you. They provide bad reviews by giving one-star ratings and undermine your today’s and future earnings.

Now, fasten your seatbelts because we will open pandora’s box and take a look at how these reviews affect your reputation and credibility. So take a cup of coffee and come back.

Bad reviews kill your brand reputation.

As we mentioned in our previous blog post “Bad reviews cost small businesses billions, based on Harvard study”, they don’t only cause you to pay more also hurt your reputation. People believe in bad reviews on third-party sites (like Yelp and Tripadvisor)  more than your ads which are too good to be true ─ like fairy tales. Therefore, you should pay more to rebuild your reputation and credibility after a few bad reviews. 

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” ─ Warren Buffet

Bad reviews build a fence.

Let’s imagine together. Put yourself in the shoes of someone who wants to buy a pizza for dinner and seeks nearby restaurants to try a new taste. After a while, you find a newly-opened restaurant, but you see that they have an average score, and the last customer of them gave them one-star feedback. Would you still order a pizza from them?

Come on, don’t fool each other! No one dares to try a new company having bad reviews. So we can say that bad reviews have enough power to build a fence between your future customers and you. They don’t only hurt your credibility and reputation but also block new customer flow. 

Bad reviews speak for you.

The worse thing than getting a bad review is that you cannot be more convincing than it. Bad reviews speak for you, and most of the time, they don’t even let you express yourself. They tell everything about you in a way that you never accept and don’t leave you a room to make things changed. 

Long story short, bad reviews cause indirectly to undermine your current earnings and lead you to make new spendings. So, you would be a prisoner of these bad reviews if there weren’t any way out for you.

But there’s a way out.

You can get rid of bad reviews about your company and brand. We are always ready to help you with our experienced team and intelligent AI.

Check our previous customers’ success stories to learn more about how our AI works for you. It will be working to protect your reputation and credibility even when you sleep. Our AI scores bad reviews by giving 0-5 star ratings, then lists them as dangerous and non-dangerous, and then suggest you remove or response.

For further reading, you can check our free classes and help center. You can also request a free demo now if you want a free trial.

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