5 Ways Healthcare Facilities Can Boost Their SEO in 30 days

Healthcare marketing has become increasingly competitive. More and more patients find it harder to choose the best healthcare facilities for their needs because of the number of search results and choices that show up when they search for healthcare providers. 

Hence, as a healthcare provider, you need to use medical SEO and boost it to reach your targeted audience and rank in the top 3 of Google search results. 

When people talk about SEO, they think about researching for keywords and building links. This is partially correct, but this is not all that there is to SEO. Nowadays, data analytics and content are also involved in SEO, particularly medical SEO. 

If you want to know more about how to boost your medical SEO in just 30 days, read on.

Tips to Boost Your Medical SEO

1. Go all out on your Google Business profile

Your Google Business Profile is one way to increase your visibility in search engines. It is a tool that lets you manage and optimize how your business profile appears in Google’s maps and local search results. You can put in your business hours, website link, products and pricing, as well as other attributes that make your business different from the competition. 

Engage with your consumers using Google My Business. Respond to reviews, enable direct messaging, answer questions, and set up alerts. 

It’s also recommended to publish posts about your products, events, or promos using Google My Business as if it were a social media platform.

2. Build as many local (healthcare) listings as possible

A local listing or citation is any online mention of the name, address, phone number, or website of a certain local business. These listings can appear on websites or blogs, local directories, apps, or social media. 

Local listings are important for SEO because they help drive high-authority backlinks and increase a business’ visibility in the local search results. They also give important information about your business to potential customers and help you increase your chances of outranking your competitors. 

Through local listings, your customers are given a platform to review your business. You’re also empowered to build trust with your audience and increase your brand’s authority. 

To check your listings, you can get a free audit from Moz. If you want to boost your healthcare SEO and submit listings and citations focus on high traffic and/or medical-specific websites such as:

• Facebook
• Yelp
• Healthgrades
• WebMD
• Vitals.com
• RateMD

3. Ask every patient for a Google review

Google reviews are a huge credibility boost to your business and you don’t have to spend anything. You simply need to ask customers to spend some time filling out reviews. 

Reviews from Google also increase your online exposure and even if the algorithm is pretty complex, Google reviews have been found to have a significant impact on rankings. 

The bonus part: You can use the reviews to gather testimonials for other marketing areas. You can also use them as a basis when evaluating your services and customer satisfaction.

Also, you can automate the Google review process with a number of HIPAA-compliant software, like Rater8 and GatherUp.

4. Fix all your website errors

It can be pretty scary if you have a website with tons of traffic only to be brought down for hours by a very common error. Whatever the error is, at the end of the day, there is a chance that your site will go down. If this keeps happening you could lose your ranking in search engines, and all your SEO efforts will be in vain. 

Fix your errors particularly 404 errors or broken links errors. Make sure that you have all your important pages on your menu. 

You can find broken links and other site errors via Google Search Console or Screaming Frog. Once you find them, you have the option to replace them with live ones, remove them or redirect them.

Other errors are TLS certificate errors, duplicate content issues, toxic backlinks, internal server errors, bad requests, service unavailable errors, and forbidden errors. There are many ways to fix these errors and you can check online how to fix them. If you have a web developer or web administrator, that would be better.

5. Make your website fast and easy to use 

This has become critical as of 2021, thanks to the Google Experience Update. Google wants to see every website load in less than 2 seconds and look good on any device, especially mobile devices. This means that the website designed in 2010 is not going to cut it anymore. 

There are many ways to make your website run faster and easy to use. You can:

• Improve your hosting plan
• Minimize your HTTP requests
• Make your images internet-friendly
• Make your files smaller or combine them
• Minimize the use of plug-ins
• Minimize external scripts
• Optimize your javascript and CSS files
• Take advantage of caching

To make your site easy to use, make sure that your site is very easy to navigate, has user-friendly colors and formatting and has content and instructions that are very easy to  digest.

Doing Healthcare SEO Right

All in all, healthcare SEO is about improving the user experience and the usability of your medical website. Any change that you do which positively impacts your users will most likely impact the search engines as well. 

With a lot of Google ranking factors, the best healthcare SEO practices provide a significant return on your investment and make your website very competitive. Make sure that you give top-quality content though. 

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