Reviews are a powerful influence on purchase decisions. They can make or break an eCommerce business, and when they’re false, it becomes an uphill battle for the seller to win back their trust.
No one likes to be reviewed badly. It’s an uncomfortable experience for both the reviewer and reviewee, but it is a reality that we have to deal with daily as business owners. The lucky ones are those who receive reviews from actual customers – genuine feedback about their products or services.
People will tell you that the best way to get rid of fake reviews is to fight them when they happen. I’ve seen people try this strategy and it doesn’t work, because by the time a review gets posted, there’s already bad press about your business online. You don’t want reviews anyway (unless it’s from friends or family). Because if you do have an unhappy customer who wants to write something negative about your business on Yelp, Google Local, or Facebook – they can do so anonymously!
You want to grow your business, right? You’re not alone. In fact, most businesses will grow in the next year. But you have a problem: people don’t trust you. And if they don’t trust you, they won’t buy from you and they won’t work with you. So how can we fix that? Well, this is because of untruthful reviews on your profile.
So, how to get rid of them? Or how to manage them?
There is a lot of controversy in the marketing world with regards to how one should respond to negative reviews. Some marketers believe that you shouldn’t reply at all, some say that it is okay but only if you can be polite about it and others believe that if someone leaves a negative review then they deserve an honest response. The truth lies somewhere in between these extremes.
You have every right to defend yourself against untrue claims made by people on your page or social media posts, however, there are certain things like facts that cannot be disputed and just need clarification so as not to give anyone the wrong impression about your business or product.
You know that the reviews can be brutal. It is easy to get upset about an unflattering review. However, responding by bashing your customer will do more harm than good.
There are two key things I want to remind everyone:
First and foremost, there is a chance this reviewer might actually be telling the truth (or at least they think they are).
Second of all, responding in anger only makes it worse for yourself!
Well, it’s understandable that some businesses would want to leave negative feedback about their competitors to sway public opinion in their favor, this creates an opportunity for savvy marketers out there who know how to use these fake bad reviews to their advantage. That’s sounds ugly but it’s happening in the market.
Everyone knows that the customer is always right. But what if they aren’t?
And what do you write back when a customer leaves a negative review about your business?
You might think this situation doesn’t apply to you, but it could happen!
Consider how many times people have left scathing Yelp reviews about businesses in your industry. If someone has been rude or unprofessional to one of your clients, make sure you respond professionally and tactfully.
The internet is a place for discussion, whether that be product reviews or forum posts. It can also be a place to share opinions on things you love (or hate). In online communities, it’s common practice for someone who frequents an area to leave feedback – and sometimes they don’t hold back. If you are the creator of something someone didn’t like, this can sting pretty hard: Reply it with a witty response that cheers up everyone online.
Don’t be afraid to ask for more information. While you may not want the extra headache or don’t have time in your schedule, if a review is false it can hurt your business.
You might not see the results of this immediately but if you end up getting sued down the line due to a damaging review on Google as an example, that can cost thousands of dollars just to get started and much more when all is said and done.
Ask the reviewer for more information to get it resolved ASAP!
A smart business owner will always be on the lookout for what people are saying about them online.
That’s why you need to establish a reputation monitoring process and an effective plan of action in case something negative is posted that damages your brand.
The key here is not to overreact or get upset but rather respond calmly, strategically and quickly, because each day can make a difference when it comes to controlling how customers see you.
Effectively dispute false reviews (this is how)
If you’re a business owner, many things can make or break your success. Managing marketing is one of them. Today, customers browse online to find reviews about the businesses they want to patronize before deciding whether or not to go there.
It’s been said that word-of-mouth is more powerful than any advertisement. This is especially true when it comes to online reviews, which impact the buying decision of most consumers. According to a Harris Poll study, over 70% of people trust online reviews as much as personal recommendations.
So, a better online reputation must be there for your growth and sales.
Objection Co is managing customer’s profiles online. Reputation management is no easy task these days, but with the help of software, we look into your profile and bust fake reviews.
Objection Co will do the following to your profile:
Objection Co. Saves Your Valuable Time
It’s a common misconception that if you have to get anything done, it has to be done by yourself.
The more things you have going on and the more people involved in different aspects of your business, the greater likelihood of mistakes or delays.
There are many solutions out there that can help save time and effort without sacrificing quality or adding extra tasks into your already busy schedule. One such solution is Objection Co., an outsourced reputation management company that specializes in handling the online reputation of companies while giving businesses back the valuable time they would otherwise spend working with clients directly.
Objection Co. saves your valuable time and gives you a competitive edge. It is providing a wonderful customer experience. With our best team, we will respond quickly and address issues as soon as possible.
Objection.co wants to help you save time and money by doing the research for you. Objection Co. saves your valuable time so that you can focus on growing your business instead of researching yourself.
Objection Co. is cost-effective.
Cost-effective. It’s a phrase that is so easy to throw around, but what does it really mean?
You know you are a small business owner if you have ever been asked by your significant other “How much is that going to cost?”
Business owners are always looking for ways to save money. Cost-effective would be a cherry on top as it allows you to get better by paying less.
There are many things to consider if you have a small business: Cost-effectiveness is a top priority as you have a lot of things to do. Be cost-effective and choose wisely.
Objection.co is a unique marketing automation tool that enables you to generate leads and convert potential customers into loyal fans at very affordable prices.
Clients have said it, they are most cost-effective. As legal firms and agencies are costing high, our 7 days free trial and automated system will serve you with one of the best and effective illegitimate issues online.
The digital age has created a new kind of battle for business owners: Yelp. The popular apps and websites are one of the top review platforms on the internet, with over 124 million reviews and counting.
It’s also an easy way to communicate with customers and get feedback about your products or services.
However, it also comes with its risks; some people are using Yelp as a fake review platform in order to sabotage competitors or extort money from businesses that refuse to pay them off. This article will definitely help you make things right in order to make things easy for your business and yardwork.