How to Plan Online Reputation Management? 

What is Online Reputation Management?

Online reputation management is an important part of any digital marketing strategy.

With more and more consumers turning to the internet for information on products, it’s essential to have a strong online presence in order to stay competitive.

However, there are ways that your company can damage its reputation and image with just one bad review.

It’s no secret that the Internet is a public space. Your online reputation can be both your best friend and worst enemy. With more than one billion Web pages, there are plenty of opportunities for people to find out all about you, whether it’s good or bad.

Online reputation management strategy is the way to go to be online and make things happen for your business.

Online reputation management is the new frontier for marketers. In a world where social media reigns supreme, people are constantly searching in search engines and watching what you do and saying about it online. As such, maintaining your own online presence can be just as important to your success as having a physical storefront.

Ever find yourself scrolling through your social media feed and you come across a story that paints the company you work for in a negative light? Maybe it’s just something simple like an unflattering photo or an article that is not factual.

Managing your online reputation is a key component to growing your business. But it can be hard to know where and how you should start until now! This article will give you the basics of what Online Reputation Management (ORM) entails, why it’s important for any company or individual with an internet presence, and teach some simple steps on effective ORM planning that anyone interested in building their brand could follow.

Online Reputation management starts by identifying 3 core areas:

• Understanding who represents the entity
• Mastering customer engagement strategy
• Making sure content channels are maintained throughout social media sites like Facebook, Twitter, Instagram etc…

Planning your Online Reputation Management

Online reputation management is a critical component of any marketing plan. Marketers are always looking for new ways to keep their company in the spotlight and online reviews are one way they can do that.

Online reviews, both positive and negative, have been shown to impact consumer trust in the brand and product. This makes it imperative for marketers to review these comments regularly and respond quickly when necessary.

Planning your online reputation management involves the following steps;

• Online presence across all platforms is key

• Update your blogs regularly

• Monitor your online reviews

• Handle negative reviews with care

• Invest in Online reputation management

 

#1. Online Presence Across All Platforms is Key

Online presence is a key to success in today’s world. The internet has made it easy for companies and individuals to reach out and communicate with their audience.

Marketers are constantly striving to find new ways to market their products and services.

In the age of information, there is a never-ending list of platforms that can be used for marketing purposes. With so many options, it’s easy for marketers to feel overwhelmed with where they should spend their time and resources.

The increased number of social media platforms available is also demanding more of a marketer’s time than ever before.

The use of blogs and podcasts can provide a way for marketers who don’t have as much time to stay relevant in their field by providing new ideas, information, and trends in marketing every day without having to spend hours updating your website.

#2. Update Your Blogs Regularly

Do you often find yourself trying to stay on top of the latest industry trends? If so, then it’s time for an update.

Blogs are a great way to keep your marketing skills up-to-date and will help you forge new relationships with other marketers.

The first step is to decide what kind of blog post topics you want to focus on – anything from social media tips to email marketing strategies.

Once you have some ideas in mind, start by finding blogs that cover similar content areas and read them regularly.

You’ll soon see trends in how others handle their blogging responsibilities and be able to offer feedback or ask questions about their experiences as well!

It’s easy to let your blog go stale and not update it for months on end. But the truth is that you need to be posting new content regularly if you want people to keep coming back.

#3. Monitor Your Online Reviews

Negative customer feedback is inevitable.

Whether it’s a review of your product, service, or business on Yelp or Google Reviews, the internet can be an unforgiving place.

Negative reviews should not go unanswered – they are an opportunity for you to show that despite negative feedback there are many happy customers and loyal employees who believe in the company.

The Internet is one of the most popular places to find reviews. Reviews for restaurants, hotels, and even doctors are just a click away.

Yet these reviews can be skewed by fake reviews or biased opinions. It’s important to monitor your online reputation so that you know what people are saying about your business.

#4. Handle Negative Reviews with Care

It’s not easy to see a negative review.

But before you get angry, take a deep breath and ask yourself if your product is really that bad? If it isn’t then how can you make the customer happy with what they have?

Negative content or negative reviews are an opportunity for improvement – use them as such. Potential customers may see and never wants to come to you.

No matter how perfect your product or service is, there will always be a few unsatisfied customers.

This is to be expected and it’s important to remember that you can’t please everyone. However, handling the fallout of negative reviews should not be taken lightly.

The first thing you need to do if you receive a review from someone who isn’t satisfied with your product is to thank them for their feedback.

It may seem counterintuitive, but many reviewers are looking for this type of response when they leave a bad review so they know the business cares about what they have to say.

Additionally, don’t simply tell them “sorry” without explaining why you’re sorry and how you can make it up to the next time.

#5. Invest in Online Reputation Management

According to a recent study by the Reputation Institute, 77% of consumers are more likely to buy from a company with an excellent online reputation. Marketers have to create positive experiences for their customers on and offline.

If you don’t have a handle on your online presence, it’s time to take it seriously. In today’s world of social media and instant feedback, what people say about you can stick around for the long haul.

Companies like Objection.co are helping businesses managing online reputation management. There are many reasons to get on board with objection.co. The monitoring tool will help you see what is going on with your online reputation.

• Easy to Use
• Empowering Business Owners
• Time-Saving
• Efficient

Objection Co is the best-in-class Review Fraud Identification and Protection Software. It has helped many clients managing their online reputations. Get your free trial now and see how it does wonders.

Final Thoughts

We all know that we live in a world where people judge you based on what they see on the internet.

If someone Googles your company, are they going to find something good or bad? It’s up to you. This is the time where people are believing what is being said online through word-of-mouth.

Online reputation management is a full-time job and it’s no longer optional for any business.

Your online reputation is the most important thing you have. It’s what can make or break your business and now more than ever, it’s necessary to plan for it.

The internet has given us a world of new opportunities that we didn’t even know existed before – everything from social media to live video streaming.

But with these new opportunities come new challenges – more ways for people to interact with your brand, both positively and negatively.

No matter how hard we try, the world will always know our mistakes. This is why it’s so important to manage your online reputation.

You can’t control what other people say about you but you can make sure that they are saying good things and not bad things.

The most common way of managing your online reputation is by monitoring what others post about you on social media or blogs and then reaching out to them if there are false claims being made against you.

In addition, many companies also have a team assigned just for handling their public relations which includes putting out fires before they start as well as creating positive content focused on the company’s strengths instead of weaknesses.

About Author

This man is a writer at 1ws.com. Moreover, Jonathan is an excellent editor and is ready to help format your papers according to accepted standards and bring them to perfection. He graduated from the University of Chicago and has a degree in pedagogy. So, because of it, he has been working at the school for three years. Jonathan Oldaker is always ready to help.