It ranks well, it filters content and the site is super helpful to its audience of millions of people each month.
Fortunately, their support staff are super responsive when it comes to disputing and flagging bad reviews for removal.
Fact: It only takes a few bad reviews online to hinder or completely destroy the confidence of a new client. The retainer agreement they were about to sign, gone forever.
With this in mind, you need to make sure that you know how to handle bad reviews as well as implement a successful online reputation management process in your organization. Particularly, if you are a legal firm that attracts business by being promoted on review sites like AVVO. Since AVVO is the place (houses 97% of all lawyers in the US) for potential clients to go to find the best representation for their legal problems, bad reviews can be a huge stumbling block for any law firm that is looking to grow their business.
Therefore you’re going to want to know more about AVVO.com’s review process and the removal of bad reviews, here are 4 essential things that you need to know.
It’s important to try and measure how much business you might be loosing, so you can plan accordingly. Have you ever heard from a potential client that they were afraid to move forward with your firm because of the bad reviews? If the answer is yes, you are loosing a lot more than you realize.
If you have people telling you this, you have A LOT MORE people who are not telling you this. This is because they sized you up and decided they wanted to go elsewhere.
According to online reputation management specialists, bad reviews will not only hesitate to retain for their legal cases but can also damage the firm’s prestige, trustworthiness, and profitability. For instance, studies on this topic also show 1 bad review can driveway approximately 22% of customers. This is one of the main reasons why even one bad review from a customer should not be taken lightly but requires an active response for companies to work to remove them.
The process for removing bad reviews vary from one site to another. So, each site’s bad review removal policies are not the same. Thankfully, the policies that AVVO follows are listed on the site and they are relatively simple and clear to understand. For those of you who are interested in what they entail, here is what you need to know.
1. To protect the validity of the review, the user is required to register before their review can be submitted.
2. After the user registers for the site, they will need to login and post the bad review. Avvo administration team reads each review before it can be posted on the site.
3. If the review is bad, you (business owner/representative) will be provided with a link that gives the ability to Respond to a bad review post. By responding to the review directly to address the situation, it is also seen as a way to remove the impact (if this is all that is really needed for that particular situation). The feedback is intended to diffuse the situation immediately (i.e. Our legal firm apologizes for the bad experience).
4. On the other hand, if the bad review needs to be removed completely instead of giving a simple response, the company can requests that the response is placed in the bad review dispute process.
Objection Co helps law firms manage bad reviews. While removal is a strategy we implement, it’s not the first one we recommend. For instance, in some cases our team may recommend turning a bad review into an asset. This is normally achieved by changing that customer’s bad customer experience into a good experience that they can rave about. Also, when the company does a superior job of achieving their goals, the customer will usually respond by letting everyone know the problem was addressed and they are pleased with results